Publishing companies have unique needs that other businesses aren’t faced with. Knowing this, it’s important to have your business applications developed by a team who gets your challenges. The solution we build will help you minimize risk and reduce cost by eliminating time-consuming duplication and processes that are still managed manually.
Managing subscriptions can be complex. It takes typical customer relationship management and intensifies it. Let’s be honest, people get very unhappy when their subscription doesn’t come. To keep your customers happy, you’ll need a system that easily manages all of your variables:
· Address changes
· Extra issues
· Subscription periods
· Special offers
· Pricing structures
Advertising Sales Management
If your publication includes advertising, you’ll also have to keep up with your advertisers and advertising sales. This includes ad order entry, billing, rate cards and issue management. Your sales team will be much more savvy when they can easily access the information they need to manage ad sales and keep up with their clients.
Integration with Financials
Connecting both ad and subscription sales to your financials is an important part of running your business smoothly. We’ll develop a system that ties your front office information to your financial data. This will give you access to a complete profile for all your customers.
Contact us today to find out how we can help transform your business.